Highly-Clickable Headlines MINI-COURSE
How to quickly & consistently write high-converting headlines for blog posts, videos, podcasts & more!
If you spend hours writing amazing blog posts or important sales emails... but no one ever opens, clicks on, or reads them, then you don't have a content problem.
You have a headline problem.
So let's fix it!
IN THIS QUICK MINI-COURSE, YOU'LL LEARN:
- How to avoid 3 costly headline-writing mistakes — stop making these common errors that cause readers to ignore your headlines
- Easy to use headline-writing tactics that are proven to get clicks — learn how the top marketers and journalists create their most-read headlines, and why they work so well
- How to write headlines that grab the attention of your 3 most important audiences — PLUS learn what each of those audiences is really hoping for when they click on your headline, and how make sure your media delivers what they expect so they'll keep coming back for more
This course also includes a pair of writing exercises that will help you start crafting more effective headlines today, plus a downloadable template with OVER 50 CUSTOMIZABLE HEADLINE FORMATS that you can use to create an endless variety of your own headlines — and it's yours to keep, forever!
HOW LONG IS THIS COURSE?
You can watch this whole mini-course in about an hour. (Think of it as a bite-sized power-up that will help you start attracting more traffic ASAP.)
WHAT ARE PEOPLE SAYING ABOUT HIGHLY-CLICKABLE HEADLINES?
"I like the personal one-on-one feel of the course. The instruction given
was sound and explained very well. Overall this is something I would
recommend to others who want to improve their ability to drive traffic
to their site." — Bryan @ MyBetterMe
"Attention: my friends who are writers! I took this course and it was
really informative on everything from blog headlines to email marketing.
Get those audiences!
" — Amanda @ BOLD Pittsburgh
SO, ARE YOU READY TO START WRITING HEADLINES THAT ACTUALLY GET CLICKS?
Sign up below and let's go!
I've been helping brands of all kinds tell better stories that delight their customers for nearly 20 years.
From copywriting to video and content marketing, my techniques have boosted site traffic, grown social channels, and strengthened customer loyalty for startups, nonprofits, and CPG brands, including Allovue, Bigelow Tea, CourseArc, DAP Products, Ecover, and many more companies whose names are even father down the alphabet.
You can see more of my storytelling tips and media analysis on my personal blog, where I deconstruct how and why the best (and worst) of pop culture works, from Pixar to The Walking Dead. I currently live in Baltimore, and I spend waaaaay more time than I should on Twitter.
StartWelcome to Highly-Clickable Headlines! (2:15)
StartHow to Avoid the 3 Biggest Headline-Writing Mistakes (4:46)
Start3 Proven Strategies for Writing Irresistible Headlines (8:58)
StartHow to Satisfy Your 3 Most Important Audiences (7:24)
StartWhy Are These Email Subjects So Clickable? (10:54)
StartWhat Makes the Most-Read Headlines So Appealing? (13:21)
StartHow to Apply These Tips to YOUR Content (14:28)