So... What's the Problem?
In a word: attention.
Our fast-paced, high-distraction life means we always have less time and attention to spare. This is true for your customers, your clients, and your audience... or the people who would be your audience, if they ever noticed you.
But they don't, because your stories don't stand out.
Your media doesn't pop.
Your presentations are snoozefests.
Your Message Is Getting Lost in the Shuffle
Meanwhile, your competition keeps getting better. Your audience keeps getting smarter. And the algorithms keep getting more ruthless at hiding the stories that no one is clicking on.
So they bury you.
And that means your odds of being noticed get worse every day.
Welcome to your secret weapon in the war for attention: the ability to tell a compelling story.
Who Is This Course For?
If your livelihood depends on attracting an audience, keeping their attention, and converting their interest into sales, donations, or gigs, then this is the course for you. It's ideal for:
In short: if you ever wrote something you thought was amazing, but everyone else who saw it ignored it...
Or, if you ever told someone a story that was super important to you, but you could see them mentally disengaging and simply waiting for their own turn to speak...
Or, if you've been blogging or marketing in obscurity for months (or years) and wondering why your growth is stuck in neutral while your peers are growing at a rate that makes you feel lost and hopeless...
Then you're going to love how this course changes the way you tell stories.
What Will This Course Help You Do?
Simply put, this course is designed to help you write stories that attract more traffic.
With my story creation process, you'll learn how to create media that cuts through the clutter, attracts your ideal audience, and gets more clicks, views, and shares.
This course is a 5-step evolution that will help you boost your audience engagement, reach, and impact.
Maybe most importantly, this course will help you create a storytelling process you can easily replicate, time and time again. Stop wasting your money creating and advertising media that doesn't resonate, and learn how to attract a passionate audience by telling better stories instead.
This course features:
Plus, you can learn at your own pace and repeat any lesson at any time!
Module 1: Why Does Storytelling Matter? We'll review the history and psychology of stories, why they're critically important to a successful business, and why getting your story seen keeps getting more difficult every day.
Module 2: Who Is Your Story For? You'll see how your business goals affect your story, determine who your ideal audience is now (and who it should be later), and see how their media consumption habits will affect the way you tell your stories.
Module 3: How to Structure Your Story for Maximum Impact. Here's where we dive into the practical details of better storytelling for business, including how to optimize your topic selection, outline, pacing, tone, detail, differentiation, and the crucial element for every story: a big payoff.
Module 4: When, Where, and How to Hook Your Audience. Once you have a story that works for your audience, you need to get their attention. From hooks and headlines to outreach and SEO, this is the "secret sauce" that will help your story spread.
Module 5: What Happens Next? You have a great story? Awesome! Now, here's how to turn that process into something you can replicate, over and over, as you build a story magnet whose reach gets bigger over time.
BONUS: Get my story creation checklists that you can use to make sure every story you tell includes everything it needs to maximize its hooks, holds, and payoffs.
Where Can You Apply These Lessons?
You can use these techniques to tell more magnetic stories in any content or media you create for your business, brand, or organization, including:
Are You Ready to Tell Stories That Inspire Action?
I've been helping brands of all kinds tell better stories that delight their customers for nearly 20 years.
From copywriting to video and content marketing, my techniques have boosted site traffic, grown social channels, and strengthened customer loyalty for startups, nonprofits, and CPG brands, including Allovue, Bigelow Tea, CourseArc, DAP Products, Ecover, and many more companies whose names are even father down the alphabet.
You can see more of my storytelling tips and media analysis on my personal blog, where I deconstruct how and why the best (and worst) of pop culture works, from Pixar to The Walking Dead. I currently live in Baltimore, but I spend waaaaay more time than I should on Twitter.