Quick question: what was the last link you shared online?
Was it a company's sales page filled with pointless words like "utilize"?
Or an academic paper that was so dry you couldn't even finish it?
Or a long video essay that didn't quite make sense?
The last link you shared was probably a story that moved you.
It may have been a sales pitch... but that pitch was effective.
It might have been data... but that data was interesting.
It could have been a video... but that video was good.
Online, our attention is at a premium, which means only good storytellers get rewarded.
Want to become one?
Welcome to the lessons you need to learn in order confidently tell a compelling story every single time you press Send.
Hang On a Second... What Kinds of "Stories" Are We Talking About Here?
People use the word "storytelling" so much that it's almost started to lose its meaning.
So let's be crystal clear:
Not every piece of communication or content your business creates is necessarily "a story"... but you can still use better storytelling techniques to make each of them more readable, more memorable, and more effective at inspiring your audience to click, engage, and take action.
Sure, this applies to traditional stories like case studies and testimonials. But it also applies to:
Who Is This Course For?
Does your business (or your own personal income) depend on attracting an audience, keeping their attention, and converting their interest into actions like sales or donations?
If you said "YES," then this course is for you. These quick and simple lessons are perfect for:
In other words...
If you ever spent hours (or even weeks) writing something that YOU thought was amazing, but your audience completely ignored it...
Or, if you just can't tell why some of your stories connect with your audience but others fall flat, so you waste hours trying to replicate past successes by guessing at what may have worked...
Or, if you've been blogging or marketing in obscurity forever, wondering why your growth is stuck in neutral while your peers keep growing at a rate that makes you feel frustrated, confused, and even wondering if you REALLY know what you're doing...
RELAX, because you're in the right place.
You'll love the way this course rapidly builds your storytelling skills and your confidence as a writer, explainer, and speaker.
So, How Does This Course Work?
Storytelling for Business provides you with a 5-step process for telling great stories.
First, you'll see why stories are crucial to the success of your business.
Second, you'll understand how to attract and delight your ideal audience.
Third, you'll learn how to structure your stories for maximum impact.
Fourth, you'll explore tactics to get your story seen on multiple platforms.
Finally, you'll learn how to develop a storytelling process that works over and over, story after story, year after year.
Storytelling for Business features:
Over 2 hours of video lessons, each 10 minutes or less (so you can complete any lesson during your commute or your coffee break)
Quick summaries that highlight the key takeaway from each lesson
Practical examples that turn these concepts into easy-to-remember details
Hands-on exercises that help you go from "Sure, that makes sense" to "Ohhhh, NOW I can actually do this myself!"
Downloadable checklists for different story types, so you can be sure the media you create includes everything you need to achieve your business goals
Plus, you can learn at your own pace and review any lesson at any time.
Are You Ready to Start Telling Must-Read Stories That Inspire Action from Your Audience?
Check out the full curriculum below, then CLICK ENROLL and get started today!
I've been helping brands of all kinds tell better stories that delight their customers for nearly 20 years.
From copywriting to video and content marketing, my techniques have boosted site traffic, grown social channels, and strengthened customer loyalty for startups, nonprofits, and CPG brands, including Allovue, Bigelow Tea, CourseArc, DAP Products, Ecover, and many more companies whose names are even father down the alphabet.
You can see more of my storytelling tips and media analysis on my personal blog, where I deconstruct how and why the best (and worst) of pop culture works, from Pixar to The Walking Dead. I currently live in Baltimore, but I spend waaaaay more time than I should on Twitter.