Better Storytelling for Business

How to Get More Traffic by Telling the Irresistible Stories That Hook, Hold, and Thrill Your Audience

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So... What's the Problem?

In a word: attention.

Our fast-paced, high-distraction life means we always have less time and attention to spare. This is true for your customers, your clients, and your audience... or the people who would be your audience, if they ever noticed you.

But they don't, because your stories don't stand out.

Your media doesn't pop.

Your presentations are snoozefests.

Your Message Is Getting Lost in the Shuffle

Meanwhile, your competition keeps getting better. Your audience keeps getting smarter. And the algorithms keep getting more ruthless at hiding the stories that no one is clicking on.

(Like yours.)

So they bury you.

And that means your odds of being noticed get worse every day.

Until now.

Welcome to your secret weapon in the war for attention: the ability to tell a compelling story.

Who Is This Course For?

If your livelihood depends on attracting an audience, keeping their attention, and converting their interest into sales, donations, or gigs, then this is the course for you. It's ideal for:

  • Copywriters
  • Journalists
  • Marketers
  • Bloggers
  • Startups
  • Non-Profits
  • Freelancers
  • Entrepreneurs

In short: if you ever wrote something you thought was amazing, but everyone else who saw it ignored it...

Or, if you ever told someone a story that was super important to you, but you could see them mentally disengaging and simply waiting for their own turn to speak...

Or, if you've been blogging or marketing in obscurity for months (or years) and wondering why your growth is stuck in neutral while your peers are growing at a rate that makes you feel lost and hopeless...

Then you're going to love how this course changes the way you tell stories.

What Will This Course Help You Do?

Simply put, this course is designed to help you write stories that attract more traffic.

With my story creation process, you'll learn how to create media that cuts through the clutter, attracts your ideal audience, and gets more clicks, views, and shares.

This course is a 5-step evolution that will help you boost your audience engagement, reach, and impact.

Maybe most importantly, this course will help you create a storytelling process you can easily replicate, time and time again. Stop wasting your money creating and advertising media that doesn't resonate, and learn how to attract a passionate audience by telling better stories instead.

What's Included?

This course features:

  • Over 2 hours of video lessons, each one lasting 10 minutes or less -- so you can complete any lesson on your coffee break!
  • Highlighted summaries and key takeaways
  • Resources, references, and practical examples
  • Quick but effective hands-on exercises that will help you turn these concepts into actions that you can easily repeat over time
  • Organized checklists to help you optimize every story you tell, from your moment of inspiration through your final steps of distribution

Plus, you can learn at your own pace and repeat any lesson at any time!

Module 1: Why Does Storytelling Matter? We'll review the history and psychology of stories, why they're critically important to a successful business, and why getting your story seen keeps getting more difficult every day.

Module 2: Who Is Your Story For? You'll see how your business goals affect your story, determine who your ideal audience is now (and who it should be later), and see how their media consumption habits will affect the way you tell your stories.

Module 3: How to Structure Your Story for Maximum Impact. Here's where we dive into the practical details of better storytelling for business, including how to optimize your topic selection, outline, pacing, tone, detail, differentiation, and the crucial element for every story: a big payoff.

Module 4: When, Where, and How to Hook Your Audience. Once you have a story that works for your audience, you need to get their attention. From hooks and headlines to outreach and SEO, this is the "secret sauce" that will help your story spread.

Module 5: What Happens Next? You have a great story? Awesome! Now, here's how to turn that process into something you can replicate, over and over, as you build a story magnet whose reach gets bigger over time.

BONUS: Get my story creation checklists that you can use to make sure every story you tell includes everything it needs to maximize its hooks, holds, and payoffs.

Where Can You Apply These Lessons?

You can use these techniques to tell more magnetic stories in any content or media you create for your business, brand, or organization, including:

  • Website copy
  • Sales copy
  • Email marketing
  • Content marketing
  • Social media
  • Investor pitches
  • Donor pitches
  • Annual reports
  • Slide decks & presentations
  • Keynotes
  • PR kits & press releases
  • Bios and "About Us" pages
  • Mission statements
... and more!

Are You Ready to Tell Stories That Inspire Action?

Your Instructor


I've been helping brands of all kinds tell better stories that delight their customers for nearly 20 years.

From copywriting to video and content marketing, my techniques have boosted site traffic, grown social channels, and strengthened customer loyalty for startups, nonprofits, and CPG brands, including Allovue, Bigelow Tea, CourseArc, DAP Products, Ecover, and many more companies whose names are even father down the alphabet.

You can see more of my storytelling tips and media analysis on my personal blog, where I deconstruct how and why the best (and worst) of pop culture works, from Pixar to The Walking Dead. I currently live in Baltimore, but I spend waaaaay more time than I should on Twitter.

Frequently Asked Questions

When does the course start?
This is a completely self-paced online course - you decide when you start and when you finish. Plus, you'll be able to return to each module whenever you want, so you can rewatch each video or review the notes as often as you like.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. Plus, if any lessons are updated in the future, you'll have access to that new content as well!
What if I am unhappy with the course?
No problem! If you are unsatisfied with your purchase, contact Teachable in the first 30 days and you will receive a full refund.

Get started now!