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Storytelling for Business
The Foundations of Good Storytelling
The 3 Challenges Every Storyteller Faces (5:25)
The Biggest Storytelling Mistake (and How to Avoid It) (4:17)
What Is a Story, Exactly? (4:11)
The Purpose of Storytelling in Business (4:43)
The Attention Pyramid (7:24)
How to Satisfy Your Audience
Story as Identity (4:12)
Identifying Your Ideal Audience (6:43)
The 3 Audience Types (and What They Need) (7:45)
How to Structure Your Story for Maximum Impact
Ask This Question BEFORE You Start Writing (5:07)
Must-Have vs. Nice-to-Have (6:10)
Choosing the Right Story Format (7:24)
How to Structure a Must-Read Story (8:20)
4 Tips to Increase Your Readability (10:11)
Getting Your Story Seen
The Most Important Storytelling Choice You'll Make (7:50)
Writing with Device Design in Mind (6:29)
Pleasing the Robots (9:43)
So... What Happens Next?
Measuring Impact (5:12)
3 Storytelling KPIs (6:23)
Building on What Works (3:32)
Three Daily Habits That Make You a Better Storyteller (6:53)
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Building on What Works
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